“Fashion Art Metro” is a Graphic System for a fictional Fashion Festival taking place in Barcelona’s Metro Station.

The idea is to use the existing public space – the metro – to bring fashion closer to the general population in order to create a natural bond and to promote inclusivity. #fashiontoconnect

The festival should provide inspiration, energy and engagement but simultaneously also a chance to hold on, reflect and (re)gain presence in the moment. Inclusivity and diversity are needed more than ever, thus the festival should give visitors the chance to have a voice and define fashion, instead of following the trends given by big brands and corporations.

Symbolically, the visual identity of the festival represents the creation of a universe that the visitors can dive into: New Worlds - Beginning of a New Era.

Fashion Art Metro, 2021.    
__________
     
Graphic System.
Idea and Concept: Katharina Erdlenbruch and Cara Schanuel.
Art Direction: Katharina Erdlenbruch and Cara Schanuel.
Graphic Design: Katharina Erdlenbruch and Cara Schanuel.

Guided by Alex Prieto within the Masters of Visual Design at ELISAVA (2020/21).